One of the most impressive forms of art technology is the use of animation. While it's beautiful, exciting and fun to watch, animation technology - Flash in particular - is not recommended for every website. There are certain issues to consider prior to integrating animation into your website. In fact, all those fancy moving graphics moving around web pages have been recently subject to controversial scrutiny.

Your business targets an online audience that may or may not require animation. Industries such as graphic design, film, news, or music media usually require high-end fancy bells and whistles, in order to impress online viewers. But, an insurance company rarely needs animation. Most insurance shoppers don't care about fancy graphics when looking for the best possible rates.

When clients decide on Flash or other animated technology, we ask them the following questions:

1. Who is your target market?

2. What is the age range and gender of your client base?

3. Who in your company decides what the animation will look like?

4. Does your online audience have enough broadband capability (high-speed internet connection) to view animation technology properly?

5. Does your online audience possibly use wireless connections to access your site?

6. Will your online audience most likely have Flash or other movie plug-ins installed on their computers? If not, will they understand the process plug-in downloading?

7. Is your online audience computer savvy? Do they know how to navigate on computers and on the Internet?

8. Does your online audience understand the differences between Web browsers such as Netscape and Microsoft Internet Explorer?

These are just some of the questions we will ask of new clients. Answers are unique to each client's need. Uses of animation technology can be small featured graphic nuances that accent a web page, or animation can be made into large, elaborate Flash movie productions. Animation technology can be added or removed nearly any time you want. The choice is yours.

Is animation technology right for you? Contact Us with any questions or interest. CyberWeb is always happy to be of service.