We understand the need for marketing and promotion, and the importance of following proper protocols. We take great steps to ensure that all e-mail we send meets strict guidelines. E-mails sent out to our lists are well written and present a professional image. Clients may offer well prepared written information, links to websites, and a small amount of graphic imagery if desired.

CyberWeb can set up your e-mail to be formatted as a plain text message, or as an HTML web page. In some cases, you may wish to send out both versions - text and HTML. Most end-user e-mail applications accept both formats.

A few "words of wisdom" when sending out e-mail to prospective customers:

Plain-Text E-mail: Plain text e-mails do not include graphics. They send out and download more quickly than HTML e-mails do, and can be read by most end-user e-mail programs with ease. While text e-mails look more plain and don't offer pretty pictures, many users prefer text because it's simply easier to deal with. Studies show that more people click on regular text links than on fancy graphics. The famous search engine Google subscribes to the simplistic Internet approach...keeping it simple.

HTML-Based E-mail: HTML e-mails can generate excitement, especially when sending out newsletters and special announcements. They can become beautiful masterpieces and showcase products, specials, contents with graphic ease.

Unfortunately, there are downsides to sending HTML based e-mail. In some cases, end-users may experience difficulties in receiving and downloading your e-mail. In addition, they are not always legible in every e-mail program. Often times, the formatting goes haywire or graphics don't appear as they did during creation. Furthermore, Macintosh really get dinged with difficulty, as most everything is formatted for the Windows/PC system.

The biggest issue surrounding HTML e-mail is the huge problems with heavy e-mail SPAM. Online users are getting bombarded by an over abundance of unwanted graphic images. Depending upon your business and your target audience, you will really wish to carefully decide which e-mail submission is best for your business.

Relevant Information: Keep your written e-mail content informative yet concise, well written and to the point. The number one way to turn off e-mail recipients is to overload them with a bunch of meaningless junk! Take pride in what you are sending out to others. It will come back to you tenfold. CyberWeb can help.

Reach Your Exact Target Market: Go directly to the source. You don't want to waste anyone's time or your marketing dollar on sending e-mails the wrong group of people. CyberWeb can help prepare your information properly from the beginning.

Sound and Tone of Your E-mail is Important: While it is okay to try to sell potential customers on your business via e-mail, it is not okay to harass them. If an e-mail sounds badgering or overly pushy, poorly written, insulting, offensive, online users will tune you out. It is important to establish a sense of pride and good conduct. We are happy to guide you in this area. You only get one chance to make a good first impression. Make sure you do it right!

Current Information: Do not send old information! If recipients see old news they will most likely disregard you as unprofessional and uninformed. Keep it fresh - keep it current. This will help land good customers.

E-mail Recipients Have the Ability to Update or Unsubscribe From Our System: This is the most important factor of all. Subscription capabilities are built into our mailing system offering the e-mail recipient the ability to add or change their account, or they may delete themselves from the lists. Every single e-mail we send out has this built-in technology, and the system really works. If a person removes themselves from a list, they are definitely removed!

Promotions, Introductions and Announcements: People like e-mail announcements if they are factual and make sense. They also respond well to product lists and specials you may offer by e-mail. Feel free to advertise deals or sales, but keep it clean, concise and honest. Discuss shipping and policy terms, and offer valid links to information on your website. We can help advise you.

How-to's - A Big Hit with Online Users: A really smart marketing tool is to give some information away. Offer advice on how to use the products and services you sell. Compare your products and services with other competitors. Offer an FAQ (Frequently Asked Questions), or links to the FAQ secton on your website. Giving a little something away will prove beneficial. People love free information. In addition, it reaches the buyer and can reduce the amount of "looky loos" who can come and go as they please.

Offer Accurate Contact Information: Make sure e-mail recipients can contact you, by including your name, phone number, e-mail address, website address, etc. It's amazing how many people will forget to include this basic information into their mailings! CyberWeb is here to assist you.

If you are interested in our e-mail services please feel free to Contact Us. A representative will contact you right away.